Pharmaceutical / Biotech
Sales / Marketing – Other Sales / Marketing
Location: Indiana – Indianapolis
5+ to 7 years of experience
Management Experience Required – No
Minimum Education – Bachelor’s Degree
Willingness to Travel – Occasionally
The Payer Strategy and Marketing Manager is responsible for leveraging extensive managed care payer expertise, strategic thinking and analytical capabilities to identify emerging trends and derive key payer insights that will influence payer customer segment strategies, potential business development deals, and payer marketing capabilities for the Company. This position will include significant communication and cross-functional collaboration with key stakeholder groups, including the field account organizations, brand payer marketing, contract management & analytics, finance, pricing, and market research teams. This position reports to the Director, Managed Healthcare Services Payer Strategy and Marketing.
KEY OBJECTIVES/DELIVERABLES:
Provide input into the Company’s Managed healthcare Services long-range business plans with focus on further understanding payer customer insights and opportunities/threats in the payer environment. This will include:
Continually monitoring payer and overall environmental trends that could impact the Company’s payer strategies.
Providing consultation on payer insights and strategy to brand payer teams and other key stakeholders to aid in developing marketing plans and tactics for pre-launch, launch and currently marketed products.
Collaborating with Government Strategy and Quality team to monitor the political environment and identify strategies and tactics to address/prepare for key governmental changes in the payer environment.
Enhance pricing, reimbursement and access (PRA) capabilities to support potential co-marketing partnerships and B2B launch-related efforts. Also, provide PRA support for due diligence efforts to support potential business development negotiations and evaluations.
Enhance capabilities to maximize rebate contract performance and brand opportunities through enhanced pull through coordination and improved execution of brand payer strategies with key payer customers.
Based on key payer customer insights, develop, pilot and implement innovative payer marketing programs and capabilities that meet customer needs while also maximizing brand and business opportunities.
Lead/manage special projects as needed.
MINIMUM REQUIREMENTS:
Bachelors degree or equivalent
Minimum of 2 years experience with managed markets payer marketing, brand marketing or equivalent health plan/PBM related experience.
Deep understanding of commercial and public payer customers (e.g. PBMs, MCOs, Employers, Medicaid, Managed Medicaid, Medicare Part D) and the complex dynamics among key players affecting the payer customer
Qualified candidates must be legally authorized to be employed in the United States. ADDITIONAL SKILLS/PREFERENCES:
MBA or equivalent experience
Leadership – ability to lead cross-functional teams
Strong analytic capabilities and communication skills
Deep understanding of laws and regulations covering providers and payers
Ability to apply all Compliance Policies and Procedures (CPP) and Good Promotional Practices (GPP) in unstructured and fluid situations
Strategic thinking and demonstrated problem solving capability
Influence (one on one and group setting) – ability to effectively drive decision-making
Strong history of delivering high quality, sustainable results using skills and capabilities
OTHER CONSIDERATIONS:
10-20% Travel depending on business need
If interested, please submit your resume to resumes@acquis.com. Thank you!
